{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fentner Business Spotlight","title":"How Answer Engines Change Brand Discovery","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2c9e69b6\"></iframe>","width":"100%","height":180,"duration":290,"description":"Fentner Group report FG-26-02 examines what changes once a search product returns one synthesised response instead of a ranked list. The episode separates being read by the system from being named in its output, and traces how shortlists get assembled ahead of the buyer.\n\nRetrieval and selection as two separate contests\nFour traits of claims that survive synthesis: attributable, bounded, corroborated, stable\nCategory placement deciding entry before any product comparison occurs\nIndependent description outweighing a company's own pages\nMeasuring with repeated category questions, and why one observation tells you nothing\nFull report: How Answer Engines Change Brand Discovery\nPublished by Fentner Group at fentner.com.","thumbnail_url":"https://img.transistorcdn.com/Gj7ST0zfqPS1d2jafDb9h7RLE_BKnzHJpjD6_RuOfY4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNDZi/NmFmZmI2OGFiZmNm/NzY1OWY1OTkyZjFl/OGNlMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}