{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Digital Marketing Convo with Luke Eccles","html":"","width":"100%","height":180,"duration":1729,"description":"Dive into the dynamic world of digital marketing with the self-taught maestro Luke Eccles on this episode of \"Hard To Market Podcast\". From the roots of social media marketing to the blossoming tree of AI integration, Luke shares insights on authentic content, niche marketing, and the beauty of learning through failure.Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.Luke's journey from MySpace to SEOThe blend of IT and marketing expertiseLocalizing marketing strategies for impactContent with personality wins audiencesEmbracing AI while keeping it authenticResources:Red Bearded MarketingPodcast ChefConnect with Luke Eccles:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:08:30 - Luke: So one of the things I've really always pushed since I started was I would say I'm a unique individual.Brian: Why Luke? Why would you say that?Luke: Yeah. But  I feel like everybody's unique. Everybody has like, their little quirks, their little things about their personality, and content is one of those things where when you get really good at doing your content, that personality starts to seep into it. And sometimes it makes it the best content because it's surrounded by your personality. So I think that's one of the things I've really honed in on and really pushed with my clients is what are you into what.06:20 - And most marketers are like, well, I can only really help you with this part, and like right here. Whereas, think of it like a spider web. I kind of understand, and I handle everything surrounding it. And I think that really plays off with the questions I ask my client. 'Cause when people come to me, they sometimes have an idea of what they need or they think they know, they know what they need. Sometimes they're right. Sometimes it's like the inkling of what they should know, but sometimes they think they need “A” and they actually need “F” You know, and I think having that diverse background of different services and...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}