{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hormonal Hotline","title":"The PMDD Story That Made Him Build Evelyn","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2ca8c9e0\"></iframe>","width":"100%","height":180,"duration":3117,"description":"What happens when a man decides to build one of the most science-backed women's health brands in the UK? Ellisha sits down with Jared Williams, co-founder of Evelyn Health, for a conversation that's equal parts raw, revealing, and genuinely moving.Jared opens up about the personal experiences that pushed him into this space - from watching a young girlfriend fight for a PMDD diagnosis through four years of private clinics, to a moment at a nursery gate that changed everything. He talks about building a brand rooted in clinical science and community, the uncomfortable question of whether a man has any business leading a women's health company, and why he believes the answer is a lot more nuanced than it first appears.This one will make you think, and probably feel a lot.What we coverThe personal story behind Evelyn Health - and why Jared couldn't walk away from this ideaWhat it was really like to watch someone you love navigate an undiagnosed PMDD journey in their early twentiesA medical appointment that haunts him to this day - and why it fuels everything he buildsNavigating the loaded question: can a man authentically lead a women's health brand?The UK's women's health strategy four years on - are things actually changing, or going backwards?Why 740,000 women were on a gynaecology waiting list in December 2025 - and what needs to shiftThe case for holistic, nutrition-first treatment before defaulting to medicationWhat Jared wants his son Ronnie to understand about supporting the women in his lifeThe vision for premenstrual health - and why menopause offers a blueprintSponsorEvelyn Health is dedicated to helping those struggling with PMS and PMDD through expert-led, science-backed supplements and functional foods. Having used them for over a year to manage my own hormonal health, I'm so proud to have them as a partner.Get 20% off your first order with code HOTLINE20 at evelynhealth.comConnect with Jared WilliamsWebsite: https://www.evelynhealth.com/Instagram:...","thumbnail_url":"https://img.transistorcdn.com/lPk3ICO79wNq0iJHgObQZZOsRpZyoNUh-NOR2XsCUt0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNWIz/MTkzM2IxYTNhY2Ji/MDdiMWYzYzkzNDNi/YjgzNy5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}