{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Prose + Comms: Engagement, Unplugged","title":"The Competitor Obsession Trap","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2cc85a07\"></iframe>","width":"100%","height":180,"duration":1072,"description":"Watching competitors is smart. Letting every campaign, product launch or viral post derail your marketing strategy is not.\nIn this episode, Brian and Laura unpack the difference between competitive awareness and competitive obsession. They explore why leadership pressure can push marketing teams into reactive decisions and how constant monitoring can create more noise than insight. Most importantly, they make the case for listening to customers and staying focused on the value only your brand can deliver.","thumbnail_url":"https://img.transistorcdn.com/g8cwnDdxI3YVXsG-BHSHIx4G754tjjK8Uvqot4TCA84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjYz/ZWY0ZmZlNjYxMTI4/MTdlYjJiYmY2Mjc2/ZWQ1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}