{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"X-Factor Marketing With Wendy Forsythe","title":"Inman 2.0: Tom Bohn on Leading Inman News Into Its Next Chapter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2cea794e\"></iframe>","width":"100%","height":180,"duration":1232,"description":"➡️ Download the FREE \"Content Creation Realities & Lessons: A Guide to Smarter Strategy\": https://stan.store/wendyforsythe\nTom Bohn is six months into his role as CEO of Inman, and what he is building for the next chapter of real estate's most iconic media brand is worth paying attention to. Recorded live at Inman Connect, his first as CEO, Tom breaks down Inman 2.0 (the Bloomberg Terminal for residential real estate), a new AI tool that turns any Inman article into a localized video script agents can ship straight to their socials, a mission to recruit 1000 citizen journalists from every street corner in the country, what has surprised him most about the real estate industry, why AI doom and gloom is clickbait, and the one thing he believes defines his X factor as a leader.\nTimestamps\n0:00 - Intro: Tom Bohn at His First Inman Connect as CEO\n0:34 - How Is It Going? First Impressions of the Community\n0:51 - Wendy's History with Inman: 25 Years and Counting\n1:19 - What Drew Tom to the Inman Opportunity\n1:43 - Going Into Great Brands That Think Their Best Days Are Behind Them\n2:09 - Building on Brad Inman's Foundation\n2:51 - News Is a Commodity Now: The Problem Inman Is Solving\n3:06 - Inman 2.0: What Does That Actually Mean?\n3:52 - The Bloomberg Terminal for Residential Real Estate\n4:25 - Five Things You Need to Know Every Morning\n5:04 - The AI Green Screen Widget: Turning Articles Into Local Video Scripts\n5:56 - You Green Screen Inman Articles? Let's Make It Easier.\n6:00 - The Bloomberg Terminal Deep Dive\n6:58 - What Does This Mean for the Everyday Agent?\n7:34 - The Citizen Journalist Mission: 1000 Storytellers on Every Street Corner\n8:04 - Why Agents Know Things No Newsroom Can Know\n8:44 - The Call to Arms: Everyone Said Yes\n9:39 - Changing Culture One Person at a Time\n10:47 - Sometimes Leadership Means Making Hard Decisions\n11:34 - Obsessed with Serving the Local Agent\n11:39 - What Surprised Tom Most About Real Estate\n11:47 - The Collaboration That Shocked Him...","thumbnail_url":"https://img.transistorcdn.com/T4nZEAAWvHZ9fu4gyaCj8bw5hXvdEz87UaJyhitOQ6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjQw/ZjA4M2FmMTc4Y2Zm/OTEwODkzMWViNTky/OTI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}