{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How To Personalize Market Segmentation","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2cebcc4a\"></iframe>","width":"100%","height":180,"duration":3350,"description":"Personalization is becoming more common in the world of today’s marketing.\nWhat can a company do when some of the most important marketing channels they use are unable to be personalized?\nAshley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation.\nTopics covered:\nProblems that companies face when they lack personalization through the sales process\nWhy SEO’s lack the capacity for personalization\nThe difference between personalization and segmentation\nWhat companies should focus on when segmenting their customers\nWhat marketing channels can and should be personalized\n3 stages of segmentation implementation\nIntegrating sales phases into the segmentation process\nHow to successfully implement a segmentation\nWhy companies shouldn’t force their brand language onto customers\nThe primary guiding arrow when creating customer segments\n\nResources mentioned:\nStrategist Marketing\nDigital Summit\nSMX\nHeroConf\nGoogle Search Console\nGoogle Webmaster Tools\nAhrefs\nMoz\nThe Ask Method\nData Studio\nTableau\nThe Knowing-Doing Gap\nMarketingland.com\nSearchengineland.com\nAshley on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}