{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones","html":"","width":"100%","height":180,"duration":2461,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* Why social media marketing agency founder Andréa Jones doesn’t try to game the social media algorithms to build her audience and, instead, spends a lot more time behind the scenes* How she finds people to connect with, how she starts the conversation, and how she follows up* The process and tool she uses to track her time spent on her behind-the-scenes audience-building* Why creating social media content is still an important part of how she’s building her audience\n\n\n\n\n\nBack in 2010, I was spending a lot of time on Twitter.\n\n\n\nAnd, I can remember realizing one day, while working from my dining room table back before I had an office to call my own, that a lot had to be happening behind the scenes.\n\n\n\nIn other words, there was everything I could see happening on Twitter, in emails, on websites, and in teleseminars. And then there were all of the conversations that had to have happened to make that possible.\n\n\n\nI could see people promoting each other’s programs and services. I could see joint ventures. I could see genuine friendships and deep collaborations.\n\n\n\nI could see these same people start to rise to the top, see their audiences explode, their authority grow exponentially.\n\n\n\nAnd I knew—for certain—that it wasn’t just happening, it was being nurtured and engineered behind the scenes.\n\n\n\nAll of a sudden, I felt like I was on the outside looking in.\n\n\n\nExcept, I didn’t feel like an outsider. I just felt like I needed to find the door.\n\n\n\nMy hypothesis was that much of this relationship-building that turned into serious audience-building was happening in-person at events and coffee dates.\n\n\n\nI didn’t have access to that.\n\n\n\nBut I did have Twitter and it felt like the next best thing.\n\n\n\nSo I started to put together a list of the movers and shakers that I wanted to form relationships with.\n\n\n\nI made that list the main Twitter feed that I saw. I spent a good hour or two every day (okay, probably more than that) pouring over that feed...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}