{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2cf40300\"></iframe>","width":"100%","height":180,"duration":428,"description":"ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a \"party\" analogy I want to share. Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :)IMO, some of the best pages to read in the 150-page report:pg. 19-29: great high-level explainer of how LinkedIn workspg. 91-94: addresses the things you/your brand could likely improveThank you to my launch sponsor, SparkToro, the makers of fine audience research software. This show wouldn't be possible without 'em!Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy. Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}