{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Supercool","title":"Circularity is Strategy: Why Billion-Dollar Brands Are Betting on Resale","html":"","width":"100%","height":180,"duration":2714,"description":"Resale has become more than a sustainability initiative. For billion-dollar brands like Patagonia, Levi's, and Michael Kors, it's become core business strategy.\nIn this episode, Josh Dorfman talks with Terry Boyle, CEO of Trove, the platform helping leading fashion and apparel brands launch and grow their own resale businesses.\nTerry explains why resale is gaining momentum for reasons that go well beyond climate impact. Done right, it attracts new customers, improves margins, creates revenue from products already in circulation, and gives brands greater control over inventory and supply chains.\nHe also shares how Trove has evolved from operating warehouses into a software platform that enables brands to build resale programs across products, markets, and sales channels.\nFor Terry, the environmental benefits of resale are real. But they're not what gets the deal done. The strongest case for resale is the business case.\nShow Notes:\nGuest: Terry Boyle, CEO\nCompany: Trove\nFor more low-carbon innovations now scaling—and the playbooks driving their market adoption—subscribe to the podcast plus our:\n* Weekly Newsletter\n* Climate Adoption Playbook\n* Supercool on Instagram \n* Supercool on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/WNN1988bBlxHUOs2snU8AOuKZR0jqyW_s255bNBPY2k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZGNm/ODEyNWI4NTRmNTk3/MjA4YmI1NmFhOWEw/NDM5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}