{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Full Stack Founders","title":"He Wrote The Copy Behind 9 Figures. He Learned To Code Last Year","html":"","width":"100%","height":180,"duration":5049,"description":"Pedro Jerez has written the copy behind nine figures of revenue and led growth\nat multiple eight figure companies, the largest of them from zero to $60M in\nthree years. A little over a year ago he watched one video late at night and\nstarted vibe coding a landing page. He is now building AI native software.\n\nHe is also the reason I started. I walked out of his house and did not sleep\nfor two weeks.\n\nThis is the whole conversation: how he decides what to build, the one question\nhe uses to position anything, the memory architecture he had to invent so his\nagents stopped breaking his code, and the honest version of confidence he runs\non, which is not \"I can do this\" but \"I can learn this in time not to look\nstupid.\"\n\nStart here: https://bledsoe.life/start\n\n0:00 Cold open\n0:46 Who Pedro is, and why Mike wanted him on\n6:06 One video, late at night, and the intimidation was gone\n9:11 You don't know what you don't know until you're in the game\n12:01 Don't tell the agent to fix the bug\n17:56 Before AI the idea had to shrink. Now it expands\n22:08 There is nothing in your way except you\n24:40 I believed I could learn it in time not to look stupid\n26:40 Elon read a book about rockets\n31:06 He walked away from a million dollar run rate\n37:33 Loving a product and using it daily are different businesses\n43:15 Two friends broke his product in 15 seconds\n44:06 Positioning and product-market fit are not the same question\n45:56 5-Hour Energy named a moment nobody had named\n47:53 Right product, right time. That's the whole test\n53:39 Ted: speed scores once, routes score every time\n55:33 The memory architecture ladder\n62:13 The dependency map, and keeping it current\n65:31 A buyer will look at this before they buy you\n66:48 Planning versus execution, and his actual ratio\n73:10 Ted: when do you know you've painted your last stroke?\n75:52 Five months of work on the first seven days\n77:40 There is no world where you can be behind\n\nPedro is building Cochi. Waitlist at https://cochi.coach...","thumbnail_url":"https://img.transistorcdn.com/5aqXoS5-H0QSPcQ9HDsSk4mPvVdSZItF-SUKFyHuElU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MzJk/Mzg5M2VlNjFiZTgy/YjFkYTI2ODI4OGUx/YTFiZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}