{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dig In","title":"94. How to refresh a brand (successfully) with Swanson Health","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2d8b8ca0\"></iframe>","width":"100%","height":180,"duration":1792,"description":"On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful? ","thumbnail_url":"https://img.transistorcdn.com/OqrQ7Q2mPF4k19hpOgUojDeEuNYhNG7Dc9_QTGFeI-U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjdk/NGMwOTAxZTg2YzQ3/MjM0ODY5NjlmNDI3/NmUzZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}