{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger","html":"","width":"100%","height":180,"duration":2940,"description":"Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.\nRepurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience.\nBrittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.\nTopics covered:\nWhy businesses should stop creating more new content\nWhat it really means to repurpose your content\nHow to determine whether a piece of content is ideal for repurposing\nThe process for deciding which content marketing channel to focus on\nHow Brittany developed a consistent system for repurposing content\nThe unexpected reason “evergreen content” is a myth\nWhy you need to update old blog posts and what to look for\nWhat she learned from the biggest mistake in her career\n\nResources mentioned:\nFinding Social Media Influencers The No-BS Way in 7 Steps\nWork Brighter\nContent Shock by Mark Schaefer\nSitcom by Saul Austerlitz\nZapier\nKilling Marketing by Joe Pulizzi and Robert Rose\nCreate Unicorn Content - Brittany Berger’s YouTube channel","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}