{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Decoding Digital Marketing: Insights and Rants with Jesse McCabe","html":"","width":"100%","height":180,"duration":2826,"description":"Dive into a whirlwind episode where marketing melds with haunted houses, tech trends, and a no-holds-barred web design teardown. It's a detailed delivery filled with sharp insights and hilarious ripostes, perfect for anyone looking to extract the secrets behind potent digital growth strategies.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Haunted house becomes marketing goldmineRevelations from a Revenue Orchestration platformDesign choices dissected by a web guruMixing tech with creative for strategic successInsights on encouraging client content creationResources:Solid Digital DevNoodleConnect with Jesse McCabe:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:18:41 - So it's like, it's very much driven by like what, what gets measured gets done. Like that's one of my favorite sayings, right? It's like if I'm collecting data on something, I will see progress in some way or another. And I love the scientific method. So like, I guess like how that left brain of like creating software applies to then, like how do we drive people to do and act the way that we want them to act when it comes to like our marketing process, right? Like what I hate and what I will never, ever be is like one of these agencies where, you know, we have this one straight up SEO product and you come in and we're gonna do the same thing for you that we're always gonna do for everybody else. Like that just dr. Like we tried that. It's annoying to me. So like I want to have some sort of agile right process to the way that we are applying marketing. 'cause it's not always gonna work. Like at some point you are going to hit a ceiling if you stay stagnant and just keep doing the same things. 11:11- And so we did that and then like two years ago we get this call from ABC and they're like, Hey, we noticed that you have a pretty popular home haunt. Like at this point we had like thousands of people coming...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}