{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond the Breakthrough","title":"Pearse Coyle: Incubators are a distraction, acquire customers early instead","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2db8c3ae\"></iframe>","width":"100%","height":180,"duration":2299,"description":"Researchers with promising technology in the UK can apply for public innovation agency Innovate UK's pre-accelerator programme ICURe, which supports them in reaching out to 100 potential customers to understand the market viability of their idea.","thumbnail_url":"https://img.transistorcdn.com/jSG0WEadsggUsFVMKcZDdWxbXyJwU4J2e-CUIgyB5Z0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNmRl/NDNjNGZiYThhOWFl/YzAzYWI3OTI3ZjY5/NDgzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}