{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Sharpening your Marketing Axe with Creative’s Ben LeDonni","html":"","width":"100%","height":180,"duration":1895,"description":"Ben LeDonni is the Founder and CEO of Creative MMS based in Philly.  Creative works as a partner to marketing execs and marketing directors who have had trouble reaching their audience with the same tactics that have worked in the past and help them innovate in reaching their audience and generating sales through digital channels.  On this episode of Product Launch, here are some of that Ben and I will discuss.\n\n What Abe Lincoln's famous quote about axe sharpening means for marketing your business\nHow to identify the personas relevant to your business\nStop focusing on features, focus on problems first\nFind the pain and solve it\nShare your ideas with anyone that will listen\nQualitative data is your friend, get as much of it as possible\nTesting your following before building a product\nThinking about product marketing as dollar-cost averaging\nResources\n\n SpyFu\nAnswer the Public\nGoogle Trends\nCreative MMS Website\nConnecting with Ben\n\n Anyone who is looking to build an audience or grow their business should email Ben at ben@creativemms.com","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}