{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years","html":"","width":"100%","height":180,"duration":3333,"description":"\n\n\n\n\nThe Nitty-Gritty\n\n\n\n* The many ways Tara McMullin’s business and brand has changed over the years* Why she finally feels able to be 100% honest with her brand and content* How to nurture community culture that affirms the contribution of every member* Why CoCommercial has become The What Works Network\n\n\n\n\n\n\n\nAt the end of 2016, I decided I wanted to do business differently.\n\n\n\nI wanted more for our customers, our followers, and our listeners than talking heads and internet business celebrities.\n\n\n\nI wanted to honor the unusual, unconventional, and diverse ways that small business owners like you make things work.\n\n\n\nI wanted to affirm your resourcefulness and problem-solving skills.\n\n\n\nI wanted to leave plenty of room for “it depends” and “this might sound weird, but here’s what works for me.”\n\n\n\nMost of all, I wanted to make sure that more small business owners had access to the kind of insider information that gave me the info I needed to make important decisions about how I did business myself.\n\n\n\nIn other words: I wanted to put you in the driver’s seat when it came to gathering information and ideas for your business. I didn’t want you to be at the mercy of someone’s sales funnel or course catalog.\n\n\n\nThat’s why we built our small business owner community.\n\n\n\nI envisioned our community growing into a hub where small business owners from all different industries came together to talk shop, get real, and support each other.\n\n\n\nAnd… I knew I couldn’t do it under the brands that I’d been known for up until that point: Tara Gentile & Quiet Power Strategy.\n\n\n\nThis community was more than me. It was more than a particular framework or methodology. It stood for a bigger mission.\n\n\n\nSo I dusted off a dream that I had started working on a few years prior to this pivot: a coworking space that brought freelancers and small business owners together in community.\n\n\n\nAnd I called our community the name of that coworking space…\n\n\n\nCoCommercial.\n\n\n\nTo me, the name had...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}