{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"Nailing Your Messaging While Building The English Whisky Category | Chris Maffeo & Daniel Szor | Cotswolds Distillery | Bottom-Up Cut #004","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2dd5aaf1\"></iframe>","width":"100%","height":180,"duration":970,"description":"Daniel Szor is the founder of Cotswolds Distillery, one of the first four distilleries ever to make whisky in England. \nHow do you build a brand in a category that does not exist yet? \nWhy does owning a clear drinking occasion matter more than chasing prestige? \nAnd why did Daniel pledge 100 days in trade after hiring a CEO, instead of stepping back?\nTimestamps :\n00:00 English Whiskey Boom\n01:02 New World Whiskey Mindset\n02:28 New World Wine Parallel\n04:14 Kavalan and Word of Mouth\n05:26 Brand Message Distilled\n06:24 Occasion and Audience\n08:09 Core Range Strategy\n09:44 Signature Whisky Explained\n12:51 Selling in the On Trade\n14:04 Founder Back on the Road\n14:46 Tastings and Persistence\n16:00 No Magic Just Grit\n\nFind all episodes featuring Daniel Szor at themaffeodrinkspodcast.com.\n\nBottom up.","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}