{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"How To Distil Your Brand Story Into A Selling Message While Building a New Category | Daniel Szor | Cotswolds Distillery | Bottom-Up Cut #004","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2dd5aaf1\"></iframe>","width":"100%","height":180,"duration":970,"description":"Daniel Szor is the founder of Cotswolds Distillery, one of the first four distilleries ever to make whisky in England. How do you build a brand in a category that does not exist yet? Why does owning a clear drinking occasion matter more than chasing prestige? And why did Daniel pledge 100 days in trade after hiring a CEO, instead of stepping back?Find all episodes featuring Daniel Szor at themaffeodrinkspodcast.com.Bottom up.","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}