{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Weekly Boost","title":"Taking Control of Your Ability To Generate New Business Featuring Dustin Brohm","html":"","width":"100%","height":180,"duration":2167,"description":"Dustin Brohm is a Realtor in Salt Lake City, Utah with EXP Realty, and the Founder of Search Salt Lake, his own real estate media company brand and team. He’s also the host of the Massive Agent Podcast and runs the Massive Agent Society – a Facebook lead generation training and coaching program for realtors and loan officers across the country.\r\n\r\nWhen it comes to digital marketing, building your brand reputation online, and generating and converting online leads, Dustin knows more than a thing or two.\r\n\r\nIn this week’s episode of The Weekly Boost, Dustin shares how agents can take control of their brands using Facebook ads to attract the right clients.\r\n\r\nEpisode Highlights: \r\n\r\n- You can take control of your own ability to generate leads.\r\n- Taking control is the first step. This will involve work.\r\n- Dustin believes Facebook ads are the better way. There’s a lot of learning and work involved in the process but then you have full control.\r\n- Every time someone sees a Facebook ad, they see your brand.\r\n- Facebook ads are a longer-term play but you absolutely get wins now.\r\n - If you tell yourself that ads won’t work, they won’t work.\r\n- You can either cold call a lot of people or use Facebook ads and generate leads for less than a dollar each.\r\n- Dustin learned how to use Facebook ads based on trial and error. You can shorten that time exponentially by getting a coach or taking a course.\r\n- You will need to follow up with these leads longer than Zillow leads, but it will be effective.\r\n- Agents that don’t have any kind of online reputation building going on won’t be remembered when people want to buy and sell homes.\r\n- You can create custom audiences based on actions people took with your ad that you can then retarget with future ads.\r\n- How you approach your retargeting ads depends on what you want to do.\r\n- If you want to be aggressive you can choose a few different custom audience durations.\r\n- The tools that billion-dollar companies use are accessible to us....","thumbnail_url":"https://img.transistorcdn.com/WXPBNtTGikrNEjfEerhm-UfWs6xRYFSYFGYfNFgId2A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkyNjUvMTU4OTQ3/ODU3Ny1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}