{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"Balancing Data and Gut Instinct in B2B Decision-Making | Colt Steingraber, RevPartners","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2de948e4\"></iframe>","width":"100%","height":180,"duration":326,"description":"In a B2B landscape driven by constant momentum, it's easy to get caught up in the rush for the next big campaign while overlooking the power of reflecting on past performance. Without a clear framework to measure what actually worked, teams risk relying on isolated data, emotional reactions, or disjointed strategies that fail to move the needle.\nIn this episode of Straight to Voicemail, Adam Sockel hears from Colt Steingraber, Senior Team Lead for Marketing at RevPartners. Colt breaks down how organizations can transform quarterly performance reviews from empty exercises into actionable growth engines. Drawing on RevPartners' Revenue Performance Model (RPM), he outlines how mature CRM data, clear primary and secondary KPIs, and trend analysis replace ambiguity with cross-team alignment across sales, marketing, and leadership. He shares how combining reliable data with gut instinct empowers teams to make confident mid-quarter pivots, double down on high-converting channels, and make strategic shifts that directly impact revenue outcomes.\nYou’ll learn:Why looking back at performance with a structured framework is essential for driving future revenue outcomesHow analyzing long-term trends instead of isolated numbers removes emotional reactions and ambiguity across teamsHow uniting sales, marketing, and leadership around reliable CRM data builds cross-team alignment on what to do nextHow combining objective data with gut instinct empowers organizations to make confident, mid-quarter strategic pivotsJump into the conversation:(00:00) Why we wanted to connect with Colt Steingraber(01:35) Revenue attribution challenges and the Revenue Performance Model(02:22) Setting up primary and secondary KPIs across the customer journey(03:24) Trends over numbers: Building cross-team alignment(04:12) Balancing data with gut instinct for mid-quarter pivots(04:45) Turning QBR insights into actionable commitments\nStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B...","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}