{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Grow and Convert Marketing Show","title":"How to Create Comparison Content (Without Making Your CEO Nervous): A Data Backed Approach","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2de967fe\"></iframe>","width":"100%","height":180,"duration":1759,"description":"In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.\nWe break down:\n- Common objections from leadership teams that are hesitant to target these types of keywords\n- Three practical approaches to creating comparison content without \"trashing\" competitors\n- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicks\nIf you've been avoiding competitor keywords because they feel uncomfortable or unprofessional, this episode will show you how to approach them tastefully while capturing high-intent buyers already searching for alternatives.\nFollow us at growandconvert.com/newsletter for articles and updates when new videos are released!\nHelpful articles:\nSEO conversion rates: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/\nCompetitor comparison pages: https://www.growandconvert.com/seo/competitor-comparison-landing-pages/\nSERP analysis: https://www.growandconvert.com/seo/how-to-do-serp-analysis/","thumbnail_url":"https://img.transistorcdn.com/eEZZWAN6oy8cTshQEZNserlyVBQCVHR5KUVijxR4e8c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MWQw/YzlkOTA3NWYyNWY1/NGJkMjgwM2FhY2Fk/Y2VkMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}