{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aspiring CMO","title":"Senior Growth Hacker Shares Her Automation Tips & How to Stay Ahead","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2de986db\"></iframe>","width":"100%","height":180,"duration":1271,"description":"Hello everyone, welcome back!\nIn this episode of The Aspiring CMO, senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert.\nA challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth.\nShe breaks down how automation really works, the human role in AI-generated content, and why tools are only as powerful as the people behind them.\nFrom SEO and automation to building a marketing career from a nontraditional path, this conversation is packed with insights for anyone trying to stay ahead in a fast-changing industry.\nLet’s get into it!\nEpisode Topics:\n00:00 – 02:19 — Intro\n02:20 – 03:07 — What Katarina does as a senior growth hacker\n03:08 – 04:15 — The first problem she solved using automation\n04:16 – 05:39 — How she automated product descriptions with Make+ChatGPT\n05:40 – 07:10 — Why product optimization is often ignored\n07:11 – 08:55 — How AI saves time, but still needs creativity\n08:56 – 10:29 — Will automation replace marketers?\n10:30 – 11:25 — Why automation still needs a human eye for quality\n11:26 – 13:35 — The one thing that makes AI content work: taste\n13:36 – 15:19 — Make vs. Zapier\n15:20 – 16:06 — A look inside her day-to-day workflow\n16:07 – 17:17 — Collaborating with different teams and clients\n17:18 – 18:39 — The key skills marketers need in the age of AI\n18:40 – 19:42 — How her psychology background shaped her marketing approach\n19:43 – 20:30 — Advice to her younger self\n20:31 – 21:10 — Where to find Katarina and connect with her work\n🔗 CONNECT WITH\n👥 LinkedIn: https://www.linkedin.com/in/katarina-dahlin/\n💻  Website: katarinadahlin.com\n💻 Blog: https://www.slowflowergarden.fi/\n🎤 SEO Vibes, Zakopane (Whitepress), May 2025 🎤 WTS Fest Berlin, June 2025\nASK Anything on The Aspiring CMO show and get your questions answered right on the show!\nhttps://forms.gle/jswoQq8dy8u2oisT6\nSubscribe to The...","thumbnail_url":"https://img.transistorcdn.com/oPxPGqSJQ7I8Zgp3e2VQSa27RfL8WgaXQLAPnRG0cDo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNTkzLzE2ODM5/NjA5ODMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}