{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Small Robots, Big Challenges: Inside the Art of Marketing Industrial Automation","html":"","width":"100%","height":180,"duration":1749,"description":"Discover how Academic Industrial Robotics turns the complex world of micro automation into a cool, accessible, and marketable tech space, tackling marketing hurdles and uncovering the secrets behind small part automation success.\n\nHere are a few topics we’ll discuss on this episode of the Hard to Market Podcast.\nWhy marketing industrial robotics is tougher than ever\nMicroAutomation: Automating tiny parts for big industries\nOvercoming space constraints with compact robotic arms\nCreative education & content over NDA challenges\nLessons in collaboration & data-driven marketing strategies\n\nResources:\nMecademic Industrial Robotics\nPodcast Chef\nDevNoodle\n\nConnect with Sam El Falah:\nLinkedIn\n\nConnect with our hosts:\nAlex Garashchenko - LinkedIn\nBrian Mattocks - LinkedIn\n\nQuotables:\n18:29 - I would say that is one of the hardest parts for us because of all the things around NDA. It's hard for us to do use cases. And one thing that we're slowly pivoting towards is kind of revitalizing the whole concept of a use case and maybe just call it like an application note. I know those exist, but for us, we refer to those as ways that we can incorporate the technical know-how of a systems integrator that knows our products well and just give us kind of like a step-by-step of how they created the automation without mentioning any industry or end user or customer. And so when those come into play, I find it super useful, especially during the sales cycle, because as humans, we really need to see it to believe it, right? And the proof is in the practice.\n21:11 - One thing that really helped us is maximizing the complementarity of paid ads like retargeting as well as lookalike lists. So from the use cases that were very successful but not necessarily open to public, we tried to market and retarget companies that look like them or similar to them. So that was a lot of work that was done on the marketing side. I know usually prospecting is something that we see around sales, but more and...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}