{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Coffee with Curtis","title":"Why PR Still Matters in the Attention Economy - with Shahni Ben-Haim","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2e2c9505\"></iframe>","width":"100%","height":180,"duration":2376,"description":"In this episode of Coffee with Curtis, Robert sits down with Shahni Ben-Haim, founder and CEO of SBH Media Relations, to explore why PR still matters in a world dominated by social media, AI and the attention economy. Shahni breaks down the difference between public relations, media relations and marketing, and explains why earned media still plays a critical role in building trust, credibility and authority for B2B companies. Together, they discuss how startups and growth-stage businesses can use PR to elevate their profile, support sales, strengthen founder brands and turn media coverage into a wider content engine. They also dive into the changing media landscape, the role of thought leadership, the rise of human-led brands, and how AI is reshaping the way companies are discovered, researched and trusted. If you work in B2B marketing, growth, communications or founder-led business building, this is a smart conversation on why PR is far from dead and why it may be more valuable than ever.","thumbnail_url":"https://img.transistorcdn.com/qXwKwHnwrh5rpQz67shbP0fLVnsUOOTG5PBYo0mNwvA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMmJj/Y2Y3NTEyY2U0MjY3/MDNiMjMzYTMzYzZi/MzAyZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}