{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Taste & Tactics","title":"Mika Reyes from Parallax: How a $10 Promo Almost Brought Down a Whole Company","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2e2e6a99\"></iframe>","width":"100%","height":180,"duration":2272,"description":"👉🏼 Description:Tune in as Mika talks about building consumer trust for her fintech startup, going through a scam during launch, and recovering stronger than ever.\n👉🏼 About the Guest:Mika (Featured in Forbes, TechCrunch, HuffPost, and Business Insider) is the exited startup founder of Parallax, a stablecoin fintech that raised ~$5M in venture capital and reached over $100M in transaction volume. Additionally, she has been recognized by Forbes 30 Under 30, the SPC Founder Fellowship, and the Kleiner Perkins Fellowship. She worked in product at LinkedIn and is an active angel investor. \n👉🏼 About the Host:Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders. 👉🏼 Timestamps:00:00: Episode Highlight00:30: Intro to Taste & Tactics00:46: Intro to Mika Reyes, founder of Parallax01:55: Why stablecoin payouts were necessary, especially for people outside the US02:58: How Parallax's launch nearly spiraled into a scam disaster03:43: How a promo for new signups went wrong08:00: Why every fintech needs KYC (Know Your Customer) checks10:26: Working urgently to solve the scamming problem14:04: How another hack took place right before launch15:45: Tracking down the hackers16:48: Why automation won't replace all manual checks18:00: Helping people reach the \"aha!\" moment with your product20:00: How scams can harm more than just your bank accounts21:45: Preventing scammers from causing harm26:55: How cultural nuances impact fraud patterns29:08: When cash promos work...and when they don't31:50: When taste overtakes data (and pays off)35:35: Learnings and takeaways from the episode37:39: Outro\n👉🏼  Resources:Parallax: https://www.withparallax.comParallax Launch Post...","thumbnail_url":"https://img.transistorcdn.com/OIWXPz2SBM_7sePgDcRMC1G_J5Ggj3SPF0V3H1Z2SHk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YTFi/ZmJhYWRjZmI0NTRi/Y2ZmZDI3YWQzM2Q2/OTM5YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}