{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy","title":"178. Molly Pittman & I Discuss Messenger Marketing, Facebook’s Future And Lots More","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2e6dbdfe\"></iframe>","width":"100%","height":180,"duration":2092,"description":"Molly Pittman & I Discuss Messenger Marketing, Facebook's Future And Lots More\nLinks Mentioned:\n\n \tClick here to download podcast shownotes\n \twww.course.manychat.com\n \twww.trainmytrafficperson.com\n \tPerpetual Traffic Podcast\n \twww.digitalmarketerdownunder.com.au\n \twww.digitalmarketer.com\n \twww.GetMeToDone.com\n \twww.Productiveinsights.com\n \twww.YouTube.com/ProductiveInsights\n \twww.CallAshRoy.com\n \twww.PremiumProductivity.com\n\n\nRelated Episodes:\n\n \t038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search\n \t160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations\n \t061. Why Attention Is The New Currency — With Kevin Rogers\n\n \nHow To Use FB Messenger Marketing To Grow Your Business Profitably — Key Insights And Action Steps \n\n \t\nGet clear on the marketing implications of the key difference between Facebook and Google (user intent)\n\n\n\n \t\n\n \tThere are some key differences between Facebook and google when it comes to your marketing strategy. And it really comes down to user intent:\n\n \tWhen someone uses Google, they typically go there to find a solution. This means your ads for your products and/or services are more likely to convert buyers into paying customers.\n \t When a user logs in to Facebook, she or he is there to be entertained. So by definition, any advertisement is “interruption-based”. The customer is there to experience some sort of entertainment rather than buy a product or service.\n \tThat said, Facebook has better targeting options which offset the challenges around interruption-based advertising\n \tFacebook and google have their own advantages the combined effect is greater than the sum of the individual parts\n \tAction step: Listen to this podcast episode where we talk about holistic advertising https://productiveinsights.com/129/\n\n\n\n\n\n2. Adopt a holistic approach to marketing - combine Facebook and google ads (and any other platforms you choose to advertise on)\n\n \t\n\n ...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}