{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce On Tap","title":"Back by Popular Demand: The Explosive Growth of Liquid Death","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2e737797\"></iframe>","width":"100%","height":180,"duration":4252,"description":"In This Episode:\n\n🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot!\n\n🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products.\n\n🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura.\n\n👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions.\n\n🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'.\n\nPrepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️\n\nLinks:\n\nSave the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40 \n\nLiquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4\n\nSpotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595\n\nKiller Baby Namer - https://www.humanaut.is/projects/liquid-death/\n\nElf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics\n\nCountry club - https://liquiddeath.com/pages/sell-your-soul\n\nTony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M\n\nEbay ad auction - https://liquiddeath.com/pages/biggest-ad-ever","thumbnail_url":"https://img.transistorcdn.com/8B2aQvZntAeyTdaI4A2WkspdnMW374tTz5sK-JjXiac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMmQw/OTA2Yjg4MDFiZjFk/OGY5ZTEyMGJkNzI0/NGZmZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}