{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Building Doors with Lauren Karan","title":"39. Getting out on the good side of the bed in business with Kim Kerton","html":"","width":"100%","height":180,"duration":4134,"description":"Kim Kerton, aka Good Side of the Bed, is host, creator and producer of Unemployed & Afraid, a popular small business podcast for the brave self-employed with 100+ episodes, where she dives into the realities, practicalities and self-growth journey of starting a business from scratch - with the people doing it.  She’s also a creative and commercially minded podcast strategist, helping brands and business owners build themselves big podcasts.Before all that, Kim was a baby entrepreneur, creating and closing two businesses before the age of 21, who then spent over a decade in the commercial radio business. She’s worked with brands like Squarespace, Queensland Tourism, Bendigo Bank, Vodafone and more, creating award winning and chart-topping brand environments, and was a recent Rising Star finalist in the Australian Podcast Awards for her own podcast Unemployed & Afraid.  The unique combination of Kim’s experience as a podcast creator, celebrated interviewer, and small business owner, with her extensive commercial acumen in all things audio media, make her a strong strategic thinker and leading voice in small business growth and branded podcasting.  In this episode we cover The challenge and risk involved in starting a business from scratchThe journey of self discovery as a business ownerWhy your ego hits the floor when you start out in businessNavigating uncertainty with a sprinkle of blind faithWhy it can be a lonely journey as an entrepreneur craving recognition How podcasting became her passionValuable tips and tricks on how to leverage podcasting as a branding tool for businessThe importance of a \"keeping it real\" voice for business owners on the journeyKim Kerton's journey from a young entrepreneur to founding a widely acclaimed podcast is a testament to her resilience and capability to learn through her journey.Through Unemployed & Afraid, she continues to inspire and empower aspiring entrepreneurs with practical insights and heartfelt storytelling sharing...","thumbnail_url":"https://img.transistorcdn.com/rcJTQ5eXITvLdAogYDlhRpa2ZvZlMeipr6w7MvQqkqs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1NTExLzE2Njgz/OTU0OTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}