{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Breakthrough","title":"James Carbary – From podcasts to media brands (+ company pivots and brand villains)","html":"","width":"100%","height":180,"duration":4503,"description":"In this episode of Agency Breakthrough, Kuba and Gray chat with James Carbary, founder of Sweet Fish Media, about his journey pivoting the agency from a blog writing shop to a trailblazing podcast studio to now building full “media brands” for B2B companies.\nJames shares the breakthrough moment that changed everything for Sweet Fish—realizing podcasting alone was limiting and expanding to broader media brands that allow wider reach across channels.\nJames also discusses the books that have shaped his thinking, and shares examples of consumer media brands that are doing it right.\nThe conversation explores the role of guests vs solo shows for thought leadership; the importance of identifying your “villain” and uniting your market against it; and much more.\n👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot\n📣 Shotouts and mentions:\n📚 Books:\nLove Does by Bob Goff\nThe Intentional Father by John Tyson\nStart With Why by Simon Sinek\n👨‍🏫 People to follow:\nJay Acunzo\nDrew McClellan\n💬 Other mentions:\nAudience Plus (Anthony Canada's company)\nOwn That Show - a media brand analysis show James does with Anthony Canada\nKauffman CPA - an accounting firm James recommends\nB2B Growth Show - Sweet Fish's long running podcast\nPeerSignal and Keyplay","thumbnail_url":"https://img.transistorcdn.com/HJVhnw2pxWQeboCbHIAMednl-JFiISram0Kj2mxN5jA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxOTQxLzE2ODU0/NTEwNzQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}