{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Match the Message to the Audience | 886","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2e81b7a4\"></iframe>","width":"100%","height":180,"duration":482,"description":"“Matching the message to the audience is critical, and the message is focused on what the audience wants.” What you’ll discover today • Why audience comes first, message second, and delivery third • A real-world misfire: a financial advisor’s “Save for retirement” ads that drew the wrong prospects  • The subtle rewrite that flipped response from cautious employees to growth-minded owners  • A quick diagnostic you can run on any campaign in five minutes • Simple questions to pull the right pains and gains from your best clientsKey topics discussed • The three pillars of every marketing effort: message, audience, delivery  • How risk tolerance shapes language choices for different buyer types  • Reversing poor lead quality by mirroring the prospect’s worldview • Turning client interviews into high-converting copyCall us: (305) 692-5531Spend five minutes today matching one piece of your marketing to a single, well-defined audience. ","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}