{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Working Creator","title":"Podcast Positioning: The One-Sentence Formula That Fixes Everything","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2e934d88\"></iframe>","width":"100%","height":180,"duration":965,"description":"Most podcasters spend months perfecting their audio, their intro music, and their cover art — and still can't explain what their show is actually about in a single sentence. \nThat's not a content problem. That's a positioning problem. \nIn this episode, I'm breaking down a three-part formula that helps you define exactly who your podcast is for, what problem it solves, and where it's taking your listener — all in one sentence you can actually use. \nWhen your positioning is clear, planning episodes gets faster, your show feels more intentional to listeners, and you stop second-guessing every recording decision. It works whether your show is brand new or already has a back catalog. \nBy the end of this episode, you'll have a working draft of your own positioning sentence — and three tests to know if it's ready to use.","thumbnail_url":"https://img.transistorcdn.com/y_UtZj44PWeSgvGYFrsRZkTM87mKJ84CAgeEjFBS9jo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYzVk/NDczOTA3N2FmM2Y3/NzljNzFmNWYyZTY4/MzM5Zi5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}