{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Better Messaging","title":"How to get buy in for new messaging","html":"","width":"100%","height":180,"duration":1703,"description":"\nGetting internal buy-in on messaging can be one of the hardest parts of the work.\nJoin Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people in, using customer insights to guide decisions, and helping teams respond to real examples rather than abstract ideas.\nIf you’re trying to get everyone on the same page around new messaging, this episode will give you a practical place to start. \nIn this episode:(00:00) Intro(02:07) A story about getting a big team aligned\n(05:21) How to build a cross-functional messaging team\n(08:52) Get clear on the goal of the messaging\n(11:09) Talk to sales, study the market, and hear from customers\n(13:31) Use working sessions to show real options\n(18:56) When the messaging problem is really a strategy problem\n(20:54) How to handle pushback and fear\n(25:25) What to do when alignment does not happen\nIf you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!\nListen on Spotify or Apple.\nConnect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ Learn about Punchy: https://punchy.co/about/\nProduced in partnership with Share Your Genius: https://shareyourgenius.com/","thumbnail_url":"https://img.transistorcdn.com/Dk6sqycDJ5O7aCjAeZCA-CbnDeAhei7pS29UlnDlW9A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZDk3/NDA1MmU1OWJlNGUw/ZWNmNjMyMDNkMjli/MjA5Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}