{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"96: Natalie Miles: Building vs. buying martech, the power of generalists and assembling a composable CDP","html":"","width":"100%","height":180,"duration":2915,"description":"What’s up everyone, today we’re joined by Natalie Miles, Head of Marketing Technology at Chime.Summary: Don't underestimate the role of generalists in martech; they're your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It's not black and white; successful setups usually mix both, and including engineers in the decision process is non-negotiable. Considering a CDP? Opt for a composable one to get quick value and robust data management. And if you're venturing into personalization, it's your team's culture and process that'll make or break it, not just the tools. Tune into this episode for straight-up, actionable insights that cut through the noise in the martech world.About NatalieNatalie started her career as a Financial Counselor at the Consumer Credit Counseling Services of San Francisco She then took on the role of Quality Assurance Specialist at Lending Club, a fintech marketplace bank where she was eventually promoted to Operations AnalystNatalie then moved over to Credit Karma, best known for pioneering free credit scores where she started as a Marketing Operations Analyst and was later promoted to Marketing Operations ManagerAnd for the last 3 years, she’s been Head of Marketing Technology at Chime, a fintech company that offers no-fee savings accounts, where she’s built and managed a holistic Martech stack supporting all channels and functions within the Marketing orgThe Intersection of Financial Empathy and Marketing OperationsWhen asked about her transition from financial counseling to marketing operations, particularly within FinTech, Natalie illuminates how her upbringing and career have been tightly woven with mission-driven personal finance companies. Shaped by her experiences in a working-class household and graduating amid a historic economic crisis, Natalie's focus has been on transforming legacy institutions that often operate on zero-sum models—those that profit when the customer suffers. Her...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}