{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scaling DevTools","title":"Developer Marketing with Adam DuVander","html":"","width":"100%","height":180,"duration":2046,"description":"Adam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded. \nIn this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience.\n\nWhat we cover:\nAdam's journey from journalism to developer marketing\nThe importance of developer marketing for early-stage companies and its role in product growth\nIdentifying your target audience and understanding their pain points\nHow to create content without directly promoting your product, yet staying relevant to your target audience\nThe concept of becoming a media company within your niche and providing value through content\nThe importance of engagement metrics over vanity metrics for early-stage companies\nThe Jedi Developer Mind Trick: how to showcase the value of your product without directly promoting it, especially for early-stage companies\nExamples from successful early-stage companies like LogRocket and Stoplight\nHow to measure the success of your content and know if it's working for your early-stage company\nTips on choosing the right topics that resonate with your audience and relate to your product\nAdam's new book, Technical Content Strategy Decoded\nBuy Adam's new book here ","thumbnail_url":"https://img.transistorcdn.com/p-yOUGromg9h3OPWA-B2sp4_zvxNycnWvrmmmic-q1c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5MTkzLzE2NDk3/Nzk2NDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}