{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"073 | Chris Maffeo | Create Demand Before Trying To Capture It | MAFFEO DRINKS","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2f62f5de\"></iframe>","width":"100%","height":180,"duration":2110,"description":"In episode 073, I continue the conversation with Filiberto Amati on his Growth, Brands and More Podcast. I explain the concept of 'Drinks Builder' and we delve into the blurred lines between marketing and sales, discussing how to create demand before capturing it. \nI emphasize the importance of understanding customer needs, solving problems with your brand, and building communities, particularly among bartenders. \nWe discuss successful case studies, the impact of strategic thinking on the supply chain, and tools for effective marketing and advocacy. \nThis conversation is packed with insights on creating a strong demand for your beverage brand through a bottom-up approach.\n\nTime Stamps\n00:00 Introduction and Episode Overview\n01:12 Understanding the Concept of Drinks Builder\n02:17 Creating Demand Before Capturing It\n03:46 The Role of Bartenders and Community Building\n05:18 Strategic Thinking and Supply Chain Impact\n06:23 Building a Commercial Proposition\n07:39 Generating Demand in Non-Traditional Venues\n11:55 The Importance of Insight and Problem-Solving\n21:07 The Role of Advocacy and Community in Marketing\n33:08 Final Thoughts and Conclusion\n\nAbout The Host: Filiberto Amati\nAbout The Guest: Chris Maffeo","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}