{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish","html":"","width":"100%","height":180,"duration":2303,"description":"In this Founder Fundraising Journey episode, host Hannah Dittman sits down with Ryan Raish, founder of Fave, a first-to-market certified organic powdered drink mix bringing nostalgic flavors back to the category without artificial colors, flavors, or excess sugar.\n\nRyan has spent nearly two decades in CPG, working his way from grassroots demos at Guayaki to building out the West Coast for Honest Tea, a 10-year run at Popchips, and stints at Super Coffee and Chloe's Fruit Pops. The idea for Fave came to him in a grocery store aisle, watching his five-year-old beg for Kool-Aid loaded with artificial dye and 40+ grams of sugar, and realizing there was no \"better-for-you\" option in the massive, non-functional powdered drink mix category.\n\nHannah and Ryan dig into the two-year R&D process he self-funded before ever asking for capital, how a chance conversation with Popchips founder Keith Belling turned into his first advisor and investor, how retailer feedback shaped the product before a single dollar was raised, and the real differences between pitching investors and pitching retail buyers.\n\nListen in as they discuss:\n\nRyan's 20-year path through CPG, from grassroots demos at Guayaki to a decade at Popchips\nThe grocery store moment with his kids that sparked the idea for Fave\nWhy he spent nearly two years self-funding R&D before ever asking for outside capital\nHow Popchips founder Keith Belling turned into his first investor and advisor\nHow early retailer feedback from Target shaped Fave's formulation before fundraising even began\nThe pre-seed round born from a happy hour conversation at Expo West with Angel Group\nHow retailer validation (Thrive Market, QVC, Sprouts) built the case for a full seed round\nThe key differences between pitching investors and pitching retail buyers, and where they overlap\nRyan's advice on building investor relationships well before you actually need the capital\n\nEpisode Links:\n\nRyan Raish LinkedIn: www.linkedin.com/in/ryanraish\nFave...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}