{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Commerce Today","title":"Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2f66865a\"></iframe>","width":"100%","height":180,"duration":1198,"description":"The line between content and commerce has disappeared. Platforms like TikTok Shop and Instagram Checkout have transformed social media from a place of discovery into a direct sales channel. But thriving in social commerce takes more than adding a “buy” button—it requires a completely new playbook.\nIn this episode, we unpack the Three C’s of profitable social commerce: Content, Community, and Conversion. You’ll learn how to craft shoppable content that entertains, build a community that trusts your brand, and manage the operational backbone that turns engagement into loyal customers.\nLinks:\nSchedule a free 30 minute ecommerce problem solving session with Joshua:\nJoshua’s LinkedIn: ","thumbnail_url":"https://img.transistorcdn.com/zfMcA9147zwn6Zeb8RloE8v8F3V5jWO0vcV994YRpOc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjQy/ZWYxZDM3NGQ1OTE4/NzdkYmIyMzJiYmE5/OTBjNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}