{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"236 Why CPAs Get Stuck & How to Fix It","html":"","width":"100%","height":180,"duration":1996,"description":"*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: geraldinecarter.com/subscribe When you better understand the nature of your problem – if it’s tactical or mindset in nature –  you can make better sense of your experience in your accounting firm and why sometimes it might feel so hard.  We try to solve problems with tactics. And we just keep hitting the same nail with the same hammer thinking that we have a tactical problem, not realizing that in fact we have a mindset problem.  We’re not solving the correct problem.  Here are three areas of your accounting practice that are critical to your success.  Here are the tactical challenges and mindset challenges of these three areas:  Knowing who you're selling to - positioning What they want to buy - understanding your buyer How to sell it to them - selling   All of them have tactical solutions. And they have mindset problems that tend to come along with them: Positioning - “I don’t want to limit myself” & “I’ll be bored” & “What if I don’t pick the right niche” Understanding your buyer - “I don’t have time to talk to my clients” & “I know everything and don’t know how to listen” 🙂 Selling - “Selling is dirty” & “I don’t want to be pushy” & “I don’t like selling”   You need the tactical solution, and we see what happens. If it doesn't work, if you can't solve your problem with the tactical solution, then we need to explore and address the mindset challenges. A tactical solution without a mindset solution is an incomplete solution. I want you to have a complete solution.  Because giving you tactics without giving you the mindset help that you need is like giving you a one-sided zipper. Giving you only the mindset without the tactics that you need is like giving you the other side of the zipper.   And it's the same in your business.  It doesn't work without tactical solutions, and it doesn't work without mindset solutions.  Down to 40 Hours CPA Mastermind is designed to give you...","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}