{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"PCMA Convene Podcast","title":"Convene Series: Michelle Mason on Rebuilding Association Value: Revenue Models, Retention, and “Conscious Inclusion”","html":"","width":"100%","height":180,"duration":1247,"description":"Associations are under pressure to grow revenue, retain members, and stay relevant—often with fewer resources and more uncertainty. In this conversation, ASAE President & CEO Michelle Mason explains why the old business model is over and what’s working now: prioritizing retention, listening to the real “voice of the member,” reading behavioral data (not just surveys), and designing hybrid, distributed experiences that keep engagement alive year-round. She also shares ASAE’s “conscious inclusion” approach to DEI amid polarization, how to cultivate next-gen leaders without losing institutional wisdom, and why future-focused leadership means taking smart risks on behalf of your community. Follow Convene:LinkedIn: https://www.linkedin.com/showcase/pcma-convene/ Instagram: https://www.instagram.com/pcmaconvene/ YouTube: https://youtube.com/@pcmaconvene Medium: https://medium.com/@convenemagazine X: https://x.com/pcmaconvene  Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/Music: Inspirational Cinematic Piano with Orchestra","thumbnail_url":"https://img.transistorcdn.com/cKgywpWpR6kBWgOY0OY1JIr_4aW1CqDmbwn_8qdPmhs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MGM1/YzY0YzBiOGNiN2Yz/ODIxNjRiY2M2MWQ1/ZjZjNS5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}