{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Johnson City Living","title":"221. Inside the Whiskey Industry: Kat Scalf's Journey from Wine to Whiskey","html":"","width":"100%","height":180,"duration":3080,"description":"Inside the Whiskey Industry: Kat Scalf's Journey from Wine to Whiskey\nIn this episode, host Colin Johnson sits down with Kat Scalf, the Regional Sales Manager for Happenstance Whiskey. Kat discusses her roots in Johnson City, her journey in the alcohol industry, and her role in promoting a women-owned whiskey company. She shares insights about the unique qualities of Happenstance Whiskey, the challenges of breaking into the market, and her passion for the Magnolia Project, a non-profit supporting women in need. Join us for an inspiring conversation about resilience, career growth, and the art of whiskey making.\n00:00 Introduction and Weather Update\n00:14 Meet Kat Scalf\n00:38 Favorite Things About Johnson City\n02:13 Kat's Background and Journey\n03:14 Happenstance Whiskey\n09:01 The Alcohol Industry and Trends\n10:50 Personal Stories and Experiences\n16:16 Whiskey Tasting and Tips\n24:36 Insights from Industry Experts\n25:11 Jack Daniels' Global Dominance\n25:50 Bourbon Women's Brunch Event\n26:40 The Magnolia Project: Empowering Women\n28:26 Personal Reflections and Influences\n35:26 Navigating the Alcohol Industry\n35:43 Challenges and Resilience\n40:59 The Three-Tier System and Distribution\n42:48 Brand Ambassadors and Marketing\n43:57 Private Tastings and Pairings\n46:43 Connecting with the Community\n48:57 Final Thoughts and Farewell","thumbnail_url":"https://img.transistorcdn.com/kVR7xJ03NYhfF8_sXtvBTfSHl3i_ZVCt1UjNi6axA5o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMjQw/NGFjNzI2N2RiMTky/ZmZiMTFmOTA5YThl/MWViNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}