{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Make Your Passion Pay","title":"Innovation, Entrepreneurship, and Building a New Wellness Category with Paul Lagerstedt","html":"","width":"100%","height":180,"duration":2336,"description":"What happens when a personal challenge sparks an innovation that has the potential to transform an entire industry?\nIn this episode of Make Your Passion Pay, I sit down with Paul Lagerstedt, inventor, systems thinker, and co-founder of ALKAA, to explore the journey of turning a personal experience into a purpose-driven business. Paul shares how his curiosity, problem-solving mindset, and passion for creating solutions led him to develop a new approach to drinking wellness and build a company from the ground up.\nAfter spending 26 years in manufacturing and safety engineering, Paul brought his systems-thinking approach to entrepreneurship. He noticed a gap in the drinking experience and began exploring the science behind why some people experience unwanted effects after enjoying beverages like wine, beer, and spirits. His solution became ALKAA, a patented sachet technology designed to reduce trace compounds in beverages before consumption while maintaining the original experience.\nTogether, we explore:\nHow personal experiences can inspire innovative business ideas\nThe entrepreneurial journey of moving from concept to product development\nWhy testing, research, and credibility matter when bringing a new product to market\nThe importance of patience, resilience, and commitment during the invention process\nHow patents and laboratory validation help build trust with customers\nCreating a new category through education and intentional branding\nThe power of solving a real problem through creativity and collaboration\nHow passion and purpose can fuel long-term business success\nPaul also shares the story behind ALKAA's patented sachet technology, explaining how it works through adsorption to capture specific trace compounds found in beverages. He discusses the importance of intentional drinking, slowing down the ritual, and creating a wellness-focused approach that allows people to enjoy social connections while being more mindful of their experience.\nThis conversation is...","thumbnail_url":"https://img.transistorcdn.com/cn0MbsaqDKqNmPjLG0hPpYU6uowO9KKacj9MVFKSkcI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMTdj/YmY1NzI0N2FjZmJm/YjllMTMwNzQ1MjMy/ZmMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}