{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale","html":"","width":"100%","height":180,"duration":2499,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* What led Ginkgo Public Relations founder Cher Hale to move from Las Vegas to Portland, Oregon* How she took her business full-time in a new-to-her city* How her mom’s romance novels inspired her to discover a bold new Why for her business* What action that new Why led her to take and how she’s showing up in new ways because of it\n\n\n\n\n\nWhat do you want?\n\n\n\nIt’s a simple enough question.\n\n\n\nWhat do you want from your life? From your business? From the work you do on a daily basis?\n\n\n\nWhat do you want from your home? Your relationships? Your community?\n\n\n\nIt’s a simple question—but it’s not easy.\n\n\n\nAnswering this question—even imperfectly—can give you more confidence in managing and even embracing uncertainty.\n\n\n\nWhat do you want is not an easy question for me to answer.\n\n\n\nWhat I want is often influenced by what others have, what they do, and what they’re going after. What I want is often an effort to prove that I’m good enough, smart enough, and goshdarnit, you should like me.\n\n\n\nI’ve been working hard on making sure that I’m really honest when I answer that question. It takes some soul-searching and a willingness to admit that I’ve been on the wrong path. But it’s been oh-so worth it.\n\n\n\nBecause when I know what I want, I can make much stronger plans for my life and business. I can pursue more decisive action. And I don’t have to wait around for the approval or praise of someone else.\n\n\n\nToday, we’re talking about how knowing what you want—and discovering a clear vision for your life and business—can help you navigate uncertainty and even embrace it.\n\n\n\nMy guest is Cher Hale, the founder of Ginkgo Public Relations.\n\n\n\nCher is full of incredible stories of figuring out what she wants and taking action to make it happen—from making a big personal moving, to going full-time with her business, to embracing a bold new “why” for her business.\n\n\n\nWe talk about why she made the move from working on the Vegas Strip to getting weird in Portland,...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}