{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Rand Fishkin’s Secrets to Successfully Launching a New Product","html":"","width":"100%","height":180,"duration":2757,"description":"When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move.\nThe reality was, he already had it figured out. A new startup in the shape of SparkToro.\nIn this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic!\nTopics covered:\nHow Rand came up with the idea for SparkToro\nHow he followed his own advice when starting up\nReaping the benefits from 17 years worth of building a network of experts\nHow he capitalized on that network for his product research\nThe top three most helpful questions he asked when doing his research\nFinally leaving Moz and launching SparkToro\nUsing old school techniques to create the initial buzz\nHow and why you should pick an enemy early on!\nRaising capital with no paying customers and doing things organically\nLaunching during a global pandemic\nResources mentioned:\nMoz\nSparkToro\nLost and Founder - Rand Fishkin\nZillow\nRedfin\nProfitwell\nBuying Triggers: 6 Steps to Create Explosive Demand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}