{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Selling From the Heart Podcast","title":"Todd Caponi - Transparency and Trust in Sales","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3033fa5d\"></iframe>","width":"100%","height":180,"duration":1917,"description":"Todd Caponi joins the Selling from the Heart podcast to discuss the importance of transparency in sales and leadership. He emphasizes that sales is a service profession and that the role of sales professionals is to help customers achieve optimal outcomes. Todd shares insights from sales history, highlighting the similarities between the current economic climate and that of the early 1900s. He also introduces his framework for building revenue capacity, which focuses on transparency and decision science. Todd explains the concept of intrinsic motivation and the six core elements that drive human beings. He encourages leaders to provide praise and recognition to their teams to inspire and influence them. The episode concludes with a discussion on the value of transparency in building trust and credibility in sales.","thumbnail_url":"https://img.transistorcdn.com/n0ZRdDRG3wDfbthdUV_eFsMqptVAYkz5BxmFn3LZimI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTcw/NWMwNmUwYTM4MTNj/OTUwMTkzNzZkYzRj/NGEwMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}