{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bootstrapped Founder","title":"246: Corey Haines — Mastering Product Marketing","html":"","width":"100%","height":180,"duration":3752,"description":"Get ready to learn everything about product marketing from our guest today, Corey Haines. Corey is a marketing pro who knows a lot about selling the right products to the right people. He talks about problems that indie hackers often face and gives helpful tips to solve them. He also invites us behind the scenes of his new business, Conversion Factory, which helps young companies with their marketing.\n\nWe chat about how Corey went from doing freelance work to starting his own company with two friends. He shares how they came up with the idea for Conversion Factory, their special way of (product) marketing, and how they make products really popular. We also look at new ways of doing business, comparing old and new methods — using subscription payments in an agency is pretty new ground. Corey's thoughts on this are really interesting and could change how you think about business.\n\nWe end our talk with Corey's views on how software and starting a business have shaped his career. He talks about why selling a product might be easier than creating software. We also discuss the benefits of having a business that makes steady money, which can help start other projects. Corey's experience in running a marketing company and the importance of being an expert in your field offer great advice. This conversation is full of useful tips for anyone interested in starting a business. So let's dive in and learn from Corey's experience!\nCorey on Twitter: https://twitter.com/coreyhainesco\nConversion Factory: https://www.conversionfactory.co/\n00:00:00 Indie Hackers' Struggles With Product Marketing\n00:11:53 Hire Marketer, Launch Conversion Factory\n00:17:56 Starting an Agency\n00:30:36 Company Size and Service Needs Correlation\n00:42:12 The Role of Software and Entrepreneurship\n00:46:56 Website Design and Product Marketing\n00:57:50 Product Marketing and Building Service Subscription\nThe blog post: https://thebootstrappedfounder.com/corey-haines-mastering-product-marketing/\nThe podcast...","thumbnail_url":"https://img.transistorcdn.com/BNKC8bjmav7kM70FiBhPsYU70z0kVRY7C5GGDQhvfNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0MTAvMTY2ODg3/NTEzMC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}