{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#165 - The Rise of BRĒZ with Aaron Nosbisch","html":"","width":"100%","height":180,"duration":2836,"description":"In this episode of the Startup CPG Podcast, Daniel Scharff interviews Aaron Nosbisch, the founder and CEO of BRĒZ, a rapidly growing cannabis beverage company using hemp-derived THC. Aaron shares his journey through the cannabis and e-commerce landscapes, offering a deep dive into BRĒZ’s innovative approach to cannabis-infused and functional beverages.\n\nDiscover the unique elements of BRĒZ’s product line, from their craft cocktail-inspired flavors to the incorporation of functional mushrooms like lion's mane. Aaron discusses the company's e-commerce strategies, the challenges of scaling a beverage company, and how they’ve crafted a distinctive brand and product formulations.\n\nThe conversation also delves into the specifics of hemp-derived THC beverages, highlighting how BRĒZ’s nano-emulsified THC results in quicker onset and shorter duration effects, similar to alcohol. Aaron addresses key market challenges, including dosage consistency, regulatory hurdles, and the transition from dispensary-only to mainstream market availability.\n\nLearn about BRĒZ’s psychographic targeting strategy designed to appeal to those seeking enjoyable, non-alcoholic alternatives without the negative effects of traditional alcohol. Aaron also provides insights into their retail expansion plans, regulatory concerns, and the entrepreneurial scene in West Palm Beach. He reflects on the company's growth, marketing tactics, and the balance between his professional and personal life.\n\nTune in for an enlightening conversation on the future of cannabis beverages and the innovative strategies driving BRĒZ’s success!\n\nListen in as they share about:\nBRĒZ Overview\nBRĒZ’s Unique Selling Points\nFunctional Mushrooms\nProduct Taste and Development\nHemp-Derived THC vs. Traditional THC\nComparison of Cannabis Beverages and Traditional Cannabis Consumption\nConsistent Dosing in Beverages\nMarket and Consumer Behavior\nCompetitors and Industry Trends\nRegulatory Environment and Distribution\nDrinking Trends and...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}