{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dental Marketing Drill","title":"The Real Seo Playbook and the Role of AI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/30f6e7fd\"></iframe>","width":"100%","height":180,"duration":4223,"description":"David Herman sits down with the agency's Head of SEO, Sam, to break down what actually drives dental practice rankings on Google — from map pack positioning and PPC vs. SEO economics to real before-and-after grid scan case studies. They close out with a candid take on AI: is it killing SEO, or just changing the game?\n\nTIMESTAMPS\n0:15 – Intro: meet Sam, our Head of SEO \n1:35 – Anatomy of a Google search results page \n6:43 – SEO vs. PPC: cost per lead and ROI \n13:29 – What is a grid scan? Reading GBP rankings \n17:52 – Using AI to optimize hours + 24/7 AI answering \n19:43 – Grid scan case studies: before-and-after transformations \n28:05 – Client win: a $34K implant case closed through SEO \n33:31 – Beverly Hills case study: outranking a celebrity dentist \n36:58 – Why review frequency matters more than star rating \n44:43 – Why national rankings help local SEO too \n49:16 – Organic SERP rankings: still ~40% of patient volume \n56:51 – Does AI kill SEO? Kicking off the AI segment\nAI-FOCUSED CONVERSATION\n56:51 – Why it's called \"AI Optimizations,\" not \"AI kills SEO\" \n1:00:57 – Tracking what's actually searched on AI \n1:02:42 – Real client AI-mention tracking reports \n1:05:46 – Why AI surfaces dentist recommendations mid-conversation \n1:08:49 – Google AI Mode vs. Gemini vs. standard Search","thumbnail_url":"https://img.transistorcdn.com/77a_mk2Swv9CTQcZC6pU8Jj1j7q_wfNvdPBILY9g1s4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NTVl/ZDQzNThhYzVlNzQ5/NTBlMzBjZDI5OWU3/NGRjNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}