{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"AdTech Unwrapped","title":"Context Matters: Measuring Ad Success in Gaming Platforms with Eddie Lee (Blitz)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/30fb479d\"></iframe>","width":"100%","height":180,"duration":2418,"description":"Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.","thumbnail_url":"https://img.transistorcdn.com/Q5tbt8fc3iZXFwjUOkIo8ryPszkUVOcWe0ThcpSBMoc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDAx/MWY0ZWYyOTAzMzll/ZjA5ZTgyNjE5ZGUy/MTRiYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}