{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond The Words","title":"A JOURNEY FROM TRANSCREATION TO B2B TECH MARKETING | With Marina Mann and Bruno Combart | beyondthewords","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3107279c\"></iframe>","width":"100%","height":180,"duration":2008,"description":"In this episode of Beyond the Words, Marketing Edition, we speak to Marina Mann, Digital Marketing Manager for the DACH, Northern & Eastern European regions at Genesys. Marina epitomizes the successful transition from #Localization to the world of International #B2B #TechMarketing. In this podcast, she gives her #1 ingredient for a good #multilingual campaign brief, she shares her experience of marketing luxury supercars internationally, and she reveals how the worlds of localization and digital marketing are more intertwined than you might think. Enjoy!\nTo find out more about Marina, visit https://www.linkedin.com/in/marina-mann-aa442249/\nRead our Genesys case study on: https://zeitgeist.global/wp-content/uploads/2024/01/Genesys-Case-Study.pdf\nThanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.\n#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation #B2B","thumbnail_url":"https://img.transistorcdn.com/3_S_ZCALgNAPrkiiwJSGj6ToVcVx2ale9DLnG-r1oPM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMzlj/M2RhMjhiZjBhODE2/MWU3NTNjYTllMWVh/NjkzYi53ZWJw.webp","thumbnail_width":300,"thumbnail_height":300}