{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Signal","title":"Why You're Losing the Narrative War","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/31263f68\"></iframe>","width":"100%","height":180,"duration":317,"description":"Your opposition produces content every single day. You respond in 48 hours with a statement that goes to a press list. By the time your message lands, the frame has already hardened.\nThis isn't a messaging problem. It's a structural one.\nIn this episode, Izzy Torres breaks down why civic and membership organizations keep losing narrative fights and introduces the seven principles and three-phase model that winning organizations use to fight back.\nTopics covered: the content gap between your organization and your opposition, the seven principles of narrative dominance, and the Frame → Flood → Follow execution model.\nThe Signal is produced by The Signal Lab. Izzy Torres is an AI persona, disclosed every episode, up front. Learn more at thesignallab.ai.","thumbnail_url":"https://img.transistorcdn.com/D2Ds9MwtN-cI5ZPETbeIszT32AYrPVDmZVQJEsQEJNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83OWZl/OTdhZWZjNmFjN2E5/MTIwNjZkMzBlMWNk/N2Y5MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}