{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 451: An Inbox Full of Lies","html":"","width":"100%","height":180,"duration":1831,"description":"Over the next few weeks, I've got something a wee bit different for you! This is the very first edition of Cold Pitch, an experimental media project from YellowHouse.Media. Cold Pitch explores media, curiosity, and identity through a variety of forms and methods.\nIn this first edition, Sean McMullin (my husband & partner at YellowHouse.Media) and I talk about, well, cold pitches. A cold pitch, simply put, is a request to a stranger to do something for you. Podcasters deal with cold pitches every single day. Most are terrible. Not only are they irrelevant and poorly executed—they most often start with an outright lie.\nI have feelings. Clearly.\nIn this conversation, we talk about the social \"meat space\" basis of a cold pitch, the psychology of email, what you might learn from the autistic folks in your life about honest & direct communication and more.\nIf you dig it, follow along with Cold Pitch at coldpitch.substack.com\nAnd you can find a written version of this edition, along with links to references, here: https://coldpitch.substack.com/p/an-inbox-full-of-lies\nLearn more about YellowHouse.Media, our audio production agency\nFind out more about Sean McMullin\nSupport What Works","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}